Tilgangurin er bæði að stemma stigu við neikvæðu áliti fólks á rauðhærðum karlmönnum og að safna til góðgerðarmála, en ágóðinn rennur til góðgerðarsamtakana STAND UP. Markmið þeirra er að berjast gegn einelti hvarvetna, en þó með áherslu á LGBT samfélagið.
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